As we do at the end of every season, at Casa Andaluza we take stock of the year's experiences to prepare our pricing strategy for the coming year. Our goal is always clear: to maximise the profitability of each property without compromising occupancy.
Review 2025: hights and lows
The positives
We have managed to increase occupancy in all seasons, with growth of almost 100% in the winter months thanks to long-term stays.
Seasonal adjustment is a reality for Casa Andaluza: more and more European guests are choosing Conil to spend weeks or even months in the low season, attracted by the mild climate, the tranquillity and the possibility of teleworking. Occupancy levels in winter are similar to those in June, July and September.
The less positive
- Prices in the mid and high seasons sometimes do not reach the levels of previous years and there is less demand for stays of 1 week or more. Only thanks to last-minute promotions, discounts and reduced minimum stays have we managed to maintain high occupancy levels
What the market tells us
Although the headlines talk about record tourism in Andalusia, the reality in destinations such as Conil is more nuanced:
- German tourism continues to show weakness due to the loss of purchasing power. Since the crisis in Ukraine, demand for week-long stays in spring and autumn has fallen.
- Domestic tourism continues to prefer shorter stays; fortnightly stays have practically disappeared.
- The generalised rise in prices in the sector has meant that many families have had to reduce the length of their holidays in the high season.
The importance of standing out of the competition
In 2025, we have observed an undeniable fact: the competition is raising the bar in terms of facilities and comfort. More and more owners are investing in:
- Air conditioning in all rooms: in view of increasingly hot summers, this is a decisive factor in summer tourism bookings. It is also desirable as a source of heat for European guests in winter.
- Updated aesthetics and decoration: bright and well-maintained accommodation conveys added value from the very first photo. At the same time, try to give your property a unique and individual character, for example by combining modern and antique elements.
- Replacing obsolete items: worn-out furniture or kitchens and bathrooms with an 80s feel make you less competitive in a market where image is key.
💡 In an environment with so much on offer, guests decide in seconds as they scroll through their mobile phones. The difference between getting the booking or going unnoticed is often a modern sofa, an attractive headboard or a renovated kitchen.
Investing in comfort and aesthetics is not an expense, but a profitable investment: 
- It improves your click-through rate on portals and social media.
- It allows you to keep your prices at higher levels.
- It increases satisfaction and positive reviews, which has a direct impact on future booking
2026 pricing strategy: moderation and stability
With these lessons learned, we have developed the 2026 pricing proposal, based on three pillars:
- Moderate and realistic pricesWe will avoid inflating rates and then having to resort to aggressive discounts. We prefer competitive prices from the outset that attract bookings further in advance.
- Encouraging long staysIn both winter and mid-season, we are committed to weekly and monthly discounts that allow us to fill calendars and ensure stable income.
- Advance bookingsWe will incorporate incentives for guests who book several months in advance, thus gaining predictability and reducing dependence on last-minute bookings.
Conclusion
The 2025 season leaves us with a clear lesson: occupancy remains high, but we must take care of profitability. With moderate prices, improvements in the competitiveness of accommodation and a strategy focused on advance booking and loyalty, 2026 could be an even stronger year for everyone.